The success story of Pastel Cosmetics began in 1938 in Turkey with the production of perfumes and various cosmetic products. Pastel Cosmetics has revolutionized traditional beauty standards all over the world. With a presence in 36 countries and over 150 cities, there is over 2100 points of sales. Our brand offers a range of more than 400 high-quality products including make-up, beauty accessories and state-of-the-art skincare products. Since its establishment, Pastel has always been a distinct and pioneering brand. It has developed an art of combining the quality and creativity rooted in its Turkish DNA with global and international ideas and inspiration. Such high-quality formulations and textures for the products are the results with efforts of a team of trend hunters, who explore the most sought after trends around the globe. We transform these global tips and ideas into products by sensing women’s wishes finding beauty solutions that are within the reach of every woman.

With more than 80 years of experience in manufacturing, around 97% of the Pastel Range is produced in Turkey and the rest in different parts of Europe ensuring high quality and safety, in addition to creativity, style, and attention to detail. The entire range of Pastel products is constantly subjected to strict and accurate short-term and long-term safety protocols. Pastel relies on international certification bodies and laboratories to test their entire product range. Every Pastel product must be hypoallergenic, non-comedogenic, and clinically and ophthalmologically tested, with tests run by universities and/or independent dermatology clinics. Pastel has been certified by international certification bodies with a GMP”22716:2007” (Good Manufacturing Practice) certificate and a certificate for “ISO9001:2008 QualityAssuranceSystem” All Pastel Product Ingredients are Halal and meet strict requirements as required by law including no animal testing. Packaging design is elegant and functional, created to preserve product quality and provide clear information on ingredients, provenance and the effectiveness of measurable and tested product results.

With the Knowledge gained from our vast experience and history and our innovative approach, Pastel wishes to conquer the most demanding beauty addicts with an endless range of shades, tones, and textures to satisfy every professional and personalized make-up requirement. Entering the world of Pastel does not simply mean treating oneself to beauty shopping; it is truly a sensory experience which includes fun, well-being and gratification. Beauty belongs to everybody and a life with colors is the way we live. This is the vision of PASTEL !!