Pastel Daylong Matte Liquid Lipstick, with its no-transfer formula, doesn’t smudge and lasts up to 10 hours. Its waterproof formula is resistant to water, heat, sweat, and humidity. The non-drying liquid formula provides a smooth, lightweight texture for comfortable wear all day long. The Pastel Daylong Matte Liquid Lipstick series, featuring the trendiest colors, gives you fuller-looking, eye-catching lips with its intense matte finish. It received the “Product of the Year” and “Best Lip Product of the Year” awards from Watsons Turkey in 2017. It is vegan, cruelty-free, halal, and dermatologically tested. It is gluten-free.